Quality Focus
Quality Focus, based in Santa Monica, CA, is a leading expert in motion picture marketing and production qualitative research, specializing in a unique brand of focus group analysis that goes deeper than typical industry standards. With over 25 years of experience, they utilize the Tavistock model of group behavior to uncover the unconscious dynamics of focus groups, revealing hidden motivations that shape audience opinions.
Recognizing the importance of context, Quality Focus considers broader social and cultural issues that influence consumer behavior, ensuring that their insights lead to a sharper marketing strategy. Their approach emphasizes the collective intelligence of movie watchers, both conscious and unconscious, to drive impactful results in film marketing.
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