Pura Vida

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4485 La Jolla Village Dr Ste F3A
San Diego, CA 92122

Pura Vida is a San Diego-based company that offers a wide range of handcrafted jewelry and accessories. They are known for their original string bracelets, as well as their extensive collection of bracelets, anklets, necklaces, earrings, and rings. Pura Vida is committed to giving back and has partnered with 200 charities worldwide, donating $4 million to support various causes. They also prioritize sustainability by using eco-friendly packaging and offering plastic-free shipping options.

With their new Valentine's Day collection and gift guide, Pura Vida provides elegant and sophisticated styles perfect for gifting or self-love. They offer friendship packs, bracelet packs, and customizable options, allowing customers to mix and match their favorite combinations. Pura Vida also offers subscription services, such as the Pura Vida Bracelet Club and Pura Vida Jewelry Club, providing exclusive designs delivered right to your doorstep. Whether you're looking for a meaningful gift or a stylish accessory, Pura Vida offers a wide selection of high-quality, handcrafted products that support artisans worldwide.

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Reviews

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2.513 reviews
Photo of Karen G.
Karen G.
7/2/2025

First time trying this spot at the upscale La Jolla Mall while visiting from AZ! Super attentive staff, great selection, and 30% off? Yes, please.

Colleen R.
6/18/2025

pure vida has a wonderful customer service team however I can't say much about their charms or any metal jewelry. the charms and rings tarnish a LOT. if you want something that doesn't tarnish I...

Photo of Ashley D.
Ashley D.
10/1/2021

My sister first introduced me to Pura Vida bracelets about 4 years ago. A lot of the bracelets then supported different charities and my sister had purchased me one that supported the type of...

Joanne S.
12/25/2024

The experience in the Irvine Spectrum shop was the worst ever. The Irvine location doesn't have a Yelp so I'm yelping here. Beware that if you ever open a container that is unsealed because it was...

Photo of Sherry C.
Sherry C.
10/20/2023

I ordered the Halloween bracelet in September, and another, for my granddaughter and have had nothing but problems. The first order was lost in transit. I emailed them and was notified several...

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