Project Yx

Project Y X LLC is a Santa Cruz-based company that offers an intelligent luxury editorial platform, seamlessly combining personal styling, content, and shopping through proprietary technology and e-commerce tools. With a mission to provide shoppable trend and style curated content powered by authority, they connect luxury shoppers and ultra-high-net-worth individuals with best-in-class stylists and editors, delivering a personalized white glove experience.

Through their omnichannel approach, including platforms like Editorialist.com and the Editorialist app, Project Y X LLC reaches an affluent consumer base interested in discovery, style insight, and shopping from authoritative sources. Their private clients app caters to a discerning UHNW group, introducing them to brands and retailers on a one-to-one basis based on their interests and preferences, making it a go-to destination for trusted recommendations and a digital-first experience of intelligent luxury.

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