Programmatic Buying Group LLC
Programmatic Buying Group LLC, located in Woodland Hills, CA, specializes in data-driven digital advertising that targets audiences based on their online and offline behaviors. With access to over 200,000 segments from 50 providers, the company effectively reaches consumers through various channels, including out-of-home screens, TVs, and digital audio ads.
The firm employs advanced digital attribution techniques, utilizing device location data to track consumer movements and correlate them with in-store visits, online purchases, and website interactions. By partnering with leading programmatic companies, Programmatic Buying Group aims to optimize advertising strategies for its clients.
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