Primitives

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(17)

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577 S Coast Hwy
Laguna Beach, CA 92651

Primitives, located in Laguna Beach, California, specializes in unique jewelry pieces, notably the exquisite Zuni Opal Prayer Beads crafted in 14k rose gold. The store is well-known for its elegant designs that blend artistry with cultural significance, reflecting the craftsmanship of Zuni artisans.

Situated in the charming Laguna Village, Primitives offers a curated selection of fine jewelry that emphasizes the beauty of opals and other precious materials. With a focus on quality and authenticity, the boutique presents an inviting shopping experience for those seeking distinctive adornments.

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Reviews

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3.017 reviews
Tony C.
4/21/2025

I first met Peggy the owner operator along with her daughter Heather probably 12 years ago and I was looking for a piece of jewelry for a friend's birthday I had no idea what I wanted but Peggy...

Photo of Jackson H.
Jackson H.
9/30/2025

I purchased a ring from this store less than two months ago for $90, and it has already broken. When I reached out to address the issue, I was met with disappointing customer service and zero...

Photo of Diana M.
Diana M.
2/26/2025

Buyer beware! Stay clear of this overpriced jewelry made in China! Don't be fooled by the cute trendy location in the artisan community of Laguna Beach next to upscale art galleries. This booth...

Charity R.
9/8/2025

This place is a COMPLETE SCAM! Bought a necklace for $89. Ninety five with tax and assumed Peggy, the owner was a honest business owner. I was duped just like so many of the others giving reviews...

Photo of Susan D.
Susan D.
4/20/2024

horrible customer service. I've been a long standing customer. the owner sold me the wrong size toe ring and she would not exchange it bc it had been on my toe. The ring was too big and came right...

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