Frank P.
8/3/2025
Just bought a car from Tony here yesterday and it was a smooth, positive experience. No pressure, they let us walk around without following us, could sit in any of the cars as they were all open....
Prime Auto Imports
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(94)
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4540 Zion Ave
San Diego, CA 92120
Prime Auto Imports is a local, independent, family-owned car dealership in San Diego, CA, that has been serving the community since 1991. With a large repeat customer base, they prioritize people over profits, offering a friendly and hassle-free environment where customers can browse cars, get loans, rebuild credit, and receive expert advice.
Owned and founded by Shapour, Prime Auto Imports is committed to finding in-demand, clean, and affordable cars, ensuring they are thoroughly inspected and ready for purchase. With a dedicated team, including Shapour's son Tony as the general manager, they strive to provide exceptional customer service and registration work, making the car-buying experience as pleasant as possible.
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Reviews
4.594 reviews
cameron d.
6/21/2025
I am a college student and was out looking to buy my first car and our last stop was Prime after we researched some vehicles online. Tony worked with us to find the right car and get it down to a...
Jose C.
6/21/2025
Tony was very helpful from the start. Great experience from start to finish, without ever feeling rushed, or pressured to buy anything. Would recommend!
Erika R.
7/28/2024
It was a pleasure doing business with Shapour and Tony! They made it easy, no pressure, and very accommodating. Before my arrival they were waiting on a part for the truck I purchased. They are...
Glenda W.
1/2/2025
Wow! These guys are just awesome. They had a couple of cars on the lot that I wanted to see, but I kept putting it off because we live in Fallbrook; I didn't want to make the long drive into San...
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