Primary Design

Primary Design, Inc. has been a trusted architectural firm in La Jolla and San Diego since 1986, offering a diverse range of services. Led by principal architect Bill Metz, the company specializes in residential projects, particularly custom homes in beach communities, with a focus on unique or challenging site characteristics such as steep hillside lots and environmentally sensitive lands.

With an impressive track record of 16 Coastal Development permits and 5 Del Mar discretionary permits, Primary Design has successfully navigated complex issues related to archaeology, historic preservation, and brush management. Their expertise and experience make them a go-to choice for those seeking innovative and well-designed homes in the San Diego area.

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