PR Smart

We are a creative-led brand advisory. By visualizing our clients’ businesses as a brand, we implement strategies that build equity and long-term value.

Richard is the driving force behind ShowMax. And we do mean force. Richard launched ShowMax in 1992, leveraging his many years of experience working as a corporate automotive marketing executive. Under his strong guidance, ShowMax has accelerated to the front of the field by providing global automotive manufacturers and other clients with a sophisticated array of marketing services and event management. His savvy, insight and professionalism are unsurpassed. What's more, he doesn't overheat. He's a very cool cat. Understanding how people think and what motivates them is what motivates Amber. Which makes perfect sense considering she has a Master's Degree in Physical Therapy and spent 10 years as a clinical practitioner in the neurological field. She's a smart woman. Amber joined ShowMax in 2000, starting as a Product Specialist and Exhibit Manager. Now as Director of Marketing, she puts her knowledge of people and motivational behavior to work on our behalf. She is responsible for the vibrant and energized culture we have at ShowMax. She definitely knows what motivates us. If dedication had a face in the dictionary, it would look like Roger Jozel. During his career ( the odometer has now reached 30 years ), the man has tirelessly served automotive clients in every capacity imaginable from corporate marketing to regional retail. His experience includes agency assignments with GM, Ford Truck, Eaton Truck Components, Champion Spark Plug, and dealer association work with Honda, Mitsubishi, Suzuki and Chrysler-Jeep. Roger could write a book on automotive marketing, but he's too busy helping clients write business. Dana joined ShowMax in 2001, bringing 15 years of trade show experience plus an unlimited supply of energy and enthusiasm. When you love your work, it shows. Dana's career took off in the airline industry where she was responsible for training flight attendants in the art of serving people. At ShowMax, her knowledge of how to tailor our operations, logistics and service for each client is invaluable. She understands brand culture and marketing and is a no-nonsense communicator. Bottom line: she's one smart lady. No bull. Prior to joining ShowMax in 2005, Trish spent seven years working for a fast-rising automotive brand. Her wide-ranging experience as a Project and Account Manager includes producing high image tours and assisting in design and execution of automotive events. She has a superior ability to plan and guide effective lead generation programs from budgeting through delivery. Trish enjoys her work, even the long meetings and countless emails. We enjoy her work, too. So do our clients. Simply put, flattery will get you nowhere, but Slattery will. A warm-hearted native of the cold north of Sweden, Kristina has automotive marketing in her blood. She joined ShowMax in 2004, arriving here in a down vest after several years traveling the world for a European manufacturer. Her in-depth understanding as a Product Specialist and her diverse, multicultural background are vital assets for ShowMax. Kristina is a perfect example of how we strive to match our personnel to our clients. She translates brand missions and marketing into a word everyone knows: success. Lina is a native of Sweden like Kristina Haggstrom. Together, they are living proof that Swedes are smart, industrious, exceedingly friendly people. Lina moved to the U.S. in 2007. Like Kristina, she is proud of her heritage and loves working in automotive marketing. Prior to joining ShowMax, Lina worked on several global promotional events for a leading European manufacturer, traveling to all parts of the world. She now follows the trade winds for ShowMax, managing client show exhibits and helping raise their sales. Renee Willhide // Account Services Renee is our internal logistics coordinator. In other words, she's the glue that holds ShowMax together. Starting with ShowMax in 1999, she has become an expert at getting things done and keeping our wheels in mot