Polyethnic Broadcasting
Multicultural Radio Broadcasting Inc. (MRBI), founded in 1982, operates one FM and thirty-nine AM licensed radio stations across various states, including California, Florida, and New York. The company focuses on serving underserved ethnic minority audiences by broadcasting Asian, Hispanic, and other ethnic programming through its affiliates, which include Sino Television and Sunbelt Television.
MRBI's stations primarily produce programming in languages such as Chinese, Spanish, Korean, and Russian, catering to diverse communities in metropolitan areas like Los Angeles and New York. Additionally, they market airtime to independent producers and advertisers aiming to reach specific ethnic groups within their service areas.
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