Julie B.
9/1/2025
I concur with all of the reviews that I have read here. I also stumbled on this lovely boutique by accident when visiting half Moon Bay. I found the purse of my dreams there, and have since gone...
Personal Fx
$$
Open
(31)
Photos
524 Main St
Half Moon Bay, CA 94019
Personal FX is a unique boutique located in the picturesque coastal town of Half Moon Bay, California, just a short drive south of San Francisco. The store features an array of local, national, and international designers, offering a curated selection of wearable art and handcrafted treasures.
Among the featured designers are Sergio Gutierrez, known for his innovative mesh designs, Anna Beck, who creates exquisite jewelry using ancient Balinese techniques, and emerging metalsmith Gabi, a gifted local designer. Personal FX invites visitors to explore their showroom and discover the distinctive creations that reflect the beauty of the surrounding coastal landscape.
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Reviews
5.031 reviewsbarbara c.
8/19/2024
Fun lovely shop, always find something to wear& buy! Always interesting and unique ! Also the "Helpers" are great, have a good eye and honest if it looks good. Love the whole experience!
Sandy S.
6/17/2024
Personal FX is a treasure in Half Moon Bay! The selection is excellent and beautifully displayed. It is fun and inspiring to be in the shop, everywhere you look, you find something wonderful....
Carmen V.
11/20/2021
Super cute boutique right next to my favorite coffee shop in HMB. You can find lots of different indie brands, tons of pretty jewelry, purses, unique clothing and very nice atmosphere and service....
Kristy J.
7/29/2023
This place is a gem. They have a wide range of price points and styles. The owner was so helpful and knowledgable in all things jewelry. She gave me some very helpful advice on a ring that has...
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