Luis G.
9/5/2025
Persona has become one of my go to bars in San Francisco. I come here often, it's a great spot to have a good conversation or to enjoy a fun night out. The low lighting sets the mood perfectly,...
Persona
$$
Closed
(264)
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685 Sutter St
San Francisco, CA 94102
Descend into Persona, a subterranean social club in San Francisco's Lower Nob Hill, where patrons are encouraged to embrace a new identity. The venue offers a unique experience, whether you seek expertly crafted cocktails, live music, or simply a space to connect with others.
Persona is the ideal spot for any celebration, catering to various group sizes and budgets. Guests can effortlessly self-book for events or opt for personalized planning assistance through the event inquiry form to ensure an unforgettable experience.
Step into Persona's cinematic sanctuary and indulge in cocktails inspired by San Francisco's 1970s erotic film movement and Sutter Street's iconic theaters. Each drink pays homage to this era's allure and creativity, inviting patrons to sip and savor the spirit of the 70s.
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Reviews
4.5264 reviews
Steph C.
9/8/2025
Solid 3.5 Loved the decor and cozy vibe with an intimate jazz setting. Unfortunately it was really hot and stuffy and the consensus with my group was that drinks were too sugary and sweet. Got...
Caili C.
8/6/2025
Loved the vibes at Persona! We came early before 9pm after having dinner nearby so the bar was still pretty empty but we enjoyed having more of a quiet, intimate to chat. There's a good mix of...
Kelse S.
6/20/2025
Second year in a row at Persona and it delivered once again! I absolutely love this bar. It has the underground element to it, it's laid back, but the drinks are insane and so elevated. The small...
Izzie L.
6/23/2025
With a bustling crowd and live DJ until 2AM, the vibes here late at night are great-- Persona is the best for staying open past midnight in an area that's usually a little more dead! We ordered...
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