Anh T.
10/21/2025
Persona had both a bar and a club vibe that my friends and I enjoyed this past weekend! When our group of 10 walked in, we ordered our drinks along the bar & then found seating in a more secluded...
Persona
$$
Closed
(270)
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685 Sutter St
San Francisco, CA 94102
Descend into Persona, a subterranean social club in San Francisco's Lower Nob Hill, where patrons are encouraged to embrace a new identity. The venue offers a unique experience, whether you seek expertly crafted cocktails, live music, or simply a space to connect with others.
Persona is the ideal spot for any celebration, catering to various group sizes and budgets. Guests can effortlessly self-book for events or opt for personalized planning assistance through the event inquiry form to ensure an unforgettable experience.
Step into Persona's cinematic sanctuary and indulge in cocktails inspired by San Francisco's 1970s erotic film movement and Sutter Street's iconic theaters. Each drink pays homage to this era's allure and creativity, inviting patrons to sip and savor the spirit of the 70s.
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4.5270 reviews
Madison B.
10/21/2025
This place is located underground and you are greeted with these cute neon letters! We went on a Sunday night and they had a live latin band which I loved. We started with the espresso martini...
Mariel M.
10/7/2025
Came here on a Monday evening and grabbed a seat at the bar. It was a pleasant surprise to see live music. It was a small crowd, so it felt very intimate and fitting for the vibe. I got the...
Dominic B.
9/18/2025
Impromptu stop at Persona. Still continues to be one of my favorite bars in the city. Vibes a dark and sexy and the space is huge. I also order from Marcus, who is super nice, accommodating,...
Ally K.
10/29/2025
This bar is so cute! I love the menu, the drinks are so novel and well thought out. Service was fantastic. They have a pool table in the back as well. Definitely recommend.
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