Penny Rod & Bait

Penny Rod and Bait, established in 1984, is Northern California's oldest operating bait and tackle store, dedicated to serving fishing enthusiasts with a passion for the sport. Founded by Mr. Penny and his family, the store has become a beloved community hub, offering high-quality gear, expert advice, and a welcoming atmosphere for anglers of all skill levels.

With a commitment to sustainable fishing practices and community engagement, Penny Rod and Bait hosts workshops, tournaments, and events that foster connections among local anglers. Their extensive selection of live bait, custom rods, and tackle, combined with personalized customer service, ensures that every visit is a rewarding experience for fishing aficionados.

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