Paradise Foods

An independent alternative to Novato's other grocery stores, Paradise offers many high-quality food items and specializes in natural and organic products. It has a wide selection of both fresh and prepared foods, making it a favorite of shoppers seek a completed dish to take home. The store has a commitment to sustainability and cruelty-free meat, offering only beef and chicken from local, grass-fed and free-range farms. It also has a store cafe with coffee and pastries.

Paradise is the anchor store at Ignacio's Pacheco Plaza, which underwent a multimillion-dollar renovation in 2009. The market lives up to its name for the residents of Pointe Marin and the Marin Country Club area and anyone else looking for an alternative to Whole Foods. Paradise replaced a Safeway store that relocated in 2008 about one mile away to the Hamilton Marketplace shopping area.