Marie L.
9/2/2025
PW has a huge selection of clothing, hats and more. I had the BEST customer service provided by manager, Elfin. I had an issue with a return. After speaking to him he made it right! I live out...
Pacific Wave
$$
Open
(85)
Photos
1502 Pacific Ave
Santa Cruz, CA 95060
Pacific Wave is a prominent surf shop located in Santa Cruz, California, offering a wide range of surfing essentials since 1993. Their product lineup includes private label gear, clothing for men, women, and youth, as well as skateboards and accessories from well-known brands.
In addition to retail offerings, Pacific Wave supports a dedicated surf and skate team, showcasing local talent and promoting surf culture. The shop provides excellent service, including free shipping on orders over $75, making it a go-to destination for surf enthusiasts.
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Reviews
4.085 reviews
Sean H.
6/21/2025
Great selection of clothing, shoes and gear. Have gotten some great value finds over the years. An establishment of our local downtown.
Mel M.
9/19/2024
Still the best deals.. they own the hoodie game in town super cute dots too Service Always helpful and cool Value it's pricy 36-72$$ but there memories for life Everyone seems chill and helpful
Ivan S.
10/1/2023
Place is rad for one, the tees, shoes and hats are pretty cool two and "IN" so that counts for points with the cool people. hahaha. They've got a pretty nice collection of men's shirts and kids'...
Morgan M.
8/25/2024
The service was great. They were very friendly. Multiple employees asked us if we need help with anything and just said hi. The selection was really great. We went there because there was a sale...
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