Once Upon A Time

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2207 Honolulu Ave
Montrose, CA 91020
The oldest children's bookstore in the nation, established in 1966, this neighborhood touchstone engages the reading community with the best selected titles, hand-picked greeting cards, exquisite gift items for all ages and a warm and knowledge staff. Numerous author booksignings, storytimes and book & writing clubs for all ages.

Reviews

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4.5108 reviews
Photo of Connor L.
Connor L.
6/29/2025

I'm a huge bibliophile! I don't think I've ever walked past an open bookstore without stopping and yesterday was no different. We walked into the well lit, colourful, and charming space and were...

Photo of Cinthia V.
Cinthia V.
7/29/2025

I went in this past weekend for the first time and it was everything and more!! So much selection in books and the stationary section is so cute !! Pippin is the sweetest !!! It was lovely to meet...

René Z.
12/22/2024

LOVE THIS PLACE AND PIPPI!!! the staff is super duper nice and knowledgeable, always giving good recommendations and they have a rewards program as well. Amazing selection of books, and they are...

Photo of Rick S.
Rick S.
11/20/2024

I came in for the first time and I got the book I wanted the staff was very friendly. I highly recommend it.

Photo of Steve R.
Steve R.
3/13/2023

Saturday 3/11/23 was my first visit to this store and was a very enjoyable experience. The day I came, they were hosting an author event. The store is well stocked with a wide and varied...

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