Nail Thoughts

Nail Thoughts is a Santa Monica-based nail studio founded by Katie Masters, a renowned nail artist known for her whimsical and abstract nail art style. With a focus on inspiring and empowering fellow nail artists, Katie shares her journey as a business owner, offering guidance on mindset, social media, and the emotional aspects of entrepreneurship. Through her own experiences and continuous learning, she has built a successful business, including an online e-commerce site and collaborations with popular gel brands, all while creating a hub of resources and information for nail artists to find ease and realize their own unique paths.

Driven by a passion for creativity and a desire to challenge herself, Katie continues to push boundaries in the nail industry. From mastering nail care and marketing to launching hand-painted press-ons and collaborating on gel color lines, she shares step-by-step insights to help others navigate the anxiety and confusion of starting something new. Nail Thoughts is not just a nail studio, but a community where nail artists can find inspiration, support, and the tools they need to create their own paths in the beauty industry.

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