Mio

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2035 Fillmore St
San Francisco, CA 94115

MIO, established in 1986, is a renowned boutique in San Francisco that showcases the finest independent clothing and accessory designers from Europe, Asia, and the USA. With a focus on quality fabrics and timeless designs, MIO caters to the well-traveled woman who seeks individual style that withstands the test of time and trends.

Offering a unique and personalized shopping experience, MIO is the go-to destination for those looking to build a new wardrobe or find key seasonal pieces that exude sophistication and elegance.

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Reviews

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4.032 reviews
Photo of Alexandria W.
Alexandria W.
11/2/2025

Probably my favorite store in San Francisco. If I could buy all my clothes here, I 100% would and, mark my words, one day I will. I've had the pleasure of meeting most of the staff here and...

Jude T.
11/20/2025

In response to your response : Hi MIO, I appreciate your response, but I need to clarify my experience from my side because the way this unfolded was very different from what you are...

Photo of Sans N.
Sans N.
9/19/2025

I've never had poor service from the WOC who work there, but one white woman just has a HUGE chip in her shoulder about something. Normally both my boyfriend and I love browsing the racks (this...

Photo of Lynn F.
Lynn F.
9/9/2023

Danger Zone! Mio is a very specialized store, a collection of mostly designer clothes, a lot with those indestructible permanent pleats. The fabric folds into nothing & will never wrinkle. There's...

Beverly H.
9/1/2025

Everything is beautiful in this store!!! There are well made German clothes, fun casual sweaters and lots of Issey Miyake to swoon over

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