Make It Rain

During a time when most traditional agencies were spinning out interactive shops, Carat Worldwide saw that the true power of communication is realized when online and offline efforts synchronize, strongly supporting each client's goals and objectives. Carat Interactive was born as a 'spin-in' of Carat Worldwide, delivering on this promise of true integration. Today, with more than 20 offices worldwide, including one of its main offices in Santa Monica, Carat Interactive has developed and executed some of the most innovative, successful programs in the industry, for Fortune500s and start-ups alike. Its approach to communication planning is designed to leverage the best of the classic 'objectives/strategies/tactics' marketing planning processes, and then combine them with a deep understanding of the most effective and efficient marketing tools - regardless of the delivery channel.