Land of Lovely

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127 F St
Eureka, CA 95501

Land of Lovely is a women's lifestyle boutique gift shop located in the historic Dunaway Building in Old Town Eureka, CA. Founded by Sarah Land in 2015, the boutique offers a curated selection of unique gifts, home decor, and seasonal apparel, fostering a warm and inviting shopping experience.

Over the years, Land of Lovely has evolved from offering craft classes and vintage rentals to focusing on one-of-a-kind gifts and distinctive home accents. The store's charm is complemented by the nearby Humboldt Mercantile, which features local goods, creating a vibrant shopping destination for both locals and visitors.

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4.013 reviews
Photo of Amelia M.
Amelia M.
2/9/2023

This really is just the loveliest shop! There is a large, well-curated selection of very elegant gifts, beautiful (fancy) cards, and charming home goods. The people working here are really...

Ashley ..
10/5/2025

I went here on the night of Arts Alive when the store was open late. It was my birthday, and I planned to buy myself something, but one of the workers kept following us around, which made me...

Jeans R.
2/5/2024

lots of interesting items for sale, including practical things for the home, like a bottle brush that has a mop head! They were very nice and helpful; I enjoyed being in the store

Photo of Jboogie L.
Jboogie L.
8/6/2021

Nice shop in the downtown area. A lot of plaques and home decors. We walked by the same day there was a small farmer's market going on. There is also a Humboldt Mercantile General Store near...

Photo of Janine D.
Janine D.
5/23/2018

This shop, located in the old town of Eureka, has a wonderful selection of items for the home that are unusual and good quality. The focus is home decor, kitchen, bath, baby and Moms. I encourage...

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