Will D.
8/10/2025
Got a couple bags of pastries. I came in for breakfast so got mostly conchas and some other things and tried to avoid all the cake. Got some alfajores anyways haha. They were all pretty good. The...
La Victoria
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3249 24th St
San Francisco, CA 94110
La Victoria Bakery is a renowned Mexican bakery located in the heart of San Francisco's Mission district. With a legacy dating back to 1951, they are known for their traditional pan dulce recipes, including the iconic concha, grajea, and alfajores, all made from scratch and by hand.
As a bakery that honors culture and heritage, La Victoria Bakery is a top choice for those seeking authentic Mexican bread. They also offer gluten-free and vegan treats, ensuring that everyone can enjoy their delicious pan dulce. Visit their location on 24th Street to experience the flavors and craftsmanship that have made them a beloved institution in San Francisco.
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4.029 reviews
Tiffany T.
3/3/2025
After failing to find conchas at another spot around 10:30am on a Sunday, we stumbled upon La Victoria! The panaderia itself was pretty spacious, which is nice compared to some others. They had a...
Ligeia B.
10/5/2025
The pan dulce was not only beautiful, but also delicious. Ordered for the office, it was a big hit.
Shanna K.
12/3/2024
Good pan dulce and reasonably priced. Their chocolate chip polverones are very good and if you are ok with day-old's they often have bags for a couple dollars. Good with a dunk in milk or coffee!
Sydney J.
2/23/2024
I happened to see that La Victoria was on Too Good to Go while I was in SF, so I decided to order a $5.99 surprise bag. Service was friendly and quick for getting the bag. They gave me a huge...
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