La Jolla Surf Systems

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2132 Avenida de la Playa
La Jolla, CA 92037

Established in 1979, La Jolla Surf Systems is a one-stop shop for surf enthusiasts of all ages, offering a wide selection of surfboards, accessories, and classic surf apparel. In addition to sales, the business provides private and group surf lessons, as well as rentals of surfboards, kayaks, wetsuits, boogie-boards, snorkeling gear, and beach chairs.

Located near the beach, La Jolla Surf Systems also offers daily kayak tours that guide guests through the La Jolla Underwater Park and Marine Wildlife Sanctuary, providing a unique and immersive experience in the picturesque coastal surroundings.

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Reviews

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4.054 reviews
Photo of Jess P.
Jess P.
6/26/2025

Great selection of gear and great rentals. Closest shop to the beach which is awesome to bring stuff down to the beach. Been there since the 70s they have done a good job changing it.

Photo of Andrew V.
Andrew V.
11/30/2024

Icon surf shop been around for more than 20 years! Go get your surf lessons! Board and kayak rentals as well!

Photo of Linden D.
Linden D.
9/27/2022

This surf shop was the perfect place to rent our boards during our San Diego stay. It is only about a block or two from the beach, stocked for any level, and great for anyone looking to have a fun...

Photo of michelle w.
michelle w.
4/18/2024

Awesome staff - knowledgeable, helpful and friendly. Our group rented surf boards, donned wetsuits and checked an item off of our bucket list. Can't recommend enough!!!

Photo of Brian F.
Brian F.
1/30/2024

Great location, staff, equipment. Very convenient. Highly recommend. Rory very helpful.

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