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IRise is one of the world s first simulation platforms used by business people, developers and end users to define applications. Its customers include corporations, such as Aglient, Fireman's Fund, Sprint, Wachovia, Sun Trust Bank, Royal Caribbean Cruise Lines and Motorola. Its application simulations cut rework costs, accelerate time to market and reduce the risks associated with global development on mission-critical business systems initiatives. The company s services group has translated business needs into definitions of business applications for more than 100 customers on nearly 300 engagements. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices throughout North America.