Taura G.
7/28/2025
This Comic-con pop up had EVERYTHING you needed to reload on sugar! It was a small version of what you find in the "It's Sugar" mall locations. I was happy to see this business represented at...
IT'SUGAR
$$
Closed
(68)
Photos
450 5th Ave Ste 101
San Diego, CA 92101
IT'SUGAR is a candy store in San Diego, CA that offers a wide selection of innovative sweets, fun novelty gifts, and giant candy. With over 120 locations across the United States, IT'SUGAR is known for its popular brands like Sour Patch Kids, Nerds, Oreo, M&M's, Swedish Fish, and Trolli, as well as its exclusive Funko POP and plush pillows. Whether you're looking for unique treats or nostalgic favorites, IT'SUGAR has something to satisfy every sweet tooth.
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Reviews
4.068 reviews
Jane A.
9/3/2025
CANDY FOR ALL (3.75 stars) All kinds of candy. Oldskool candy, newskool candy, and freaky-deaky candy. When there is a popular event happening downtown... okay; maybe that once a year event...
Jay L.
6/18/2025
It'Sugar is a fun spot to wander into when you're walking around after or before dinner and looking to kill some time which is exactly what we did. It was nice that it stayed open late, and the...
Denise S.
10/7/2025
Driving around DT spotted its sugar pulled over went inside. Bright and colorful. All sugars items nicely organized. Steve was friendly and helpful. When I say the best outstanding customer...
Joel C.
7/27/2024
Thursday trip was one o0f the best and yet the day was the start of the Comic Cone the many stores and the restaurant were in full swing with the many businesses were in full swing with the many...
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