Stacy C.
11/11/2025
Found myself in need of dark chocolate while browsing the shops in downtown Santa Cruz. Its Sugar was recommended by a clerk in one of the shops. I had never heard of it, but come to find out...
IT'SUGAR
$$
Closed
(51)
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110 Cooper St Ste 100C
Santa Cruz, CA 95060
IT'SUGAR is a vibrant candy retailer located in Santa Cruz, CA, offering an eclectic mix of sweet treats and fun merchandise, including unique candy creations and plush items. Known for their trendy confections, the store emphasizes an engaging shopping experience through social media platforms like TikTok and Instagram.
In addition to their extensive product range, IT'SUGAR provides enticing offers such as free shipping on orders over $50 and specialized overnight shipping for chocolate items to ensure quality. The brand focuses on creating a delightful atmosphere for candy lovers while also promoting their merchandise through exclusive promotions and community engagement.
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Reviews
3.551 reviews
Vi Y.
9/6/2025
Emma is so sweet and helpful. We were just browsing Santa Cruz and stopped in to try some candy. Emma was attentive, and never lost her cool even when a bunch of little boy soccer players came in...
Jesus M.
9/5/2025
I felt like a kid walking into a toy shop, oh wait! A candy shop ! Ahaha. This is honestly, a great place to have a sugar crash! Lots of sweets and the staff is sweet and friendly as well! The...
Aly A.
7/21/2024
We were walking around after eating and we ran into this candy store . We all got super excited to have some sweets . When we walked we got greeted by Stacy she asked if we had any questions and...
Samantha W.
4/14/2025
Quick and friendly service. Bought a large stuffed yellow peep for our 1 year old. She absolutely loves it!
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