Jeff F.
9/6/2025
A must visit for the experience and for access to other flavors that are unavailable at the grocery stores. Each It's It cost $2 or there is an option of a 24 pack of your choice for only $26....
It's-It Ice Cream
$
Open
(546)
Photos
865 Burlway Rd
Burlingame, CA 94010
IT'S-IT Ice Cream, a cherished legend from San Francisco, has been delighting taste buds since 1928 with its delicious and mouthwatering ice cream treats. Celebrated for its iconic flavors, the brand remains as beloved today as it was nearly a century ago.
In addition to its delectable ice cream, IT'S-IT offers a variety of merchandise, including T-shirts, hoodies, and hats, allowing fans to represent the brand worldwide. The company continues to uphold its legacy of quality and flavor, ensuring that every bite is a nostalgic experience.
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Reviews
4.5546 reviews
Brandon B.
9/3/2025
I had no idea that It's-It had a factory store! Well, I was driving along the freeway, and, as soon as I saw it, I knew I had to stop by! It's located in such an obscure business plaza, but I'm...
Maggie T.
8/3/2025
Big Daddy Ice Cream Sandwich, Von's Grocery Store: 2025 Aug 3 (5 of 5) Woah! I've had many ice cream sandwiches, but this one takes the cake. Its vanilla ice cream is creamy, rich and smooth. In...
Dessa R.
9/12/2025
Loveeeeee coming here for all the it's-it directly! They have ALL the flavors (exception as of 9/12 Green Tea flavor out of stock), mini boxes; dry ice packing available and of course the MERCH!...
Emily W.
7/16/2025
Small and simple factory store! They sell merch and ice cream products here. Came by to check out the store and get an ice cream sandwich. Employees were really friendly! For the ice cream...
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