If you know, you know. Infinity Surf Shop is the real deal. None of that corporate soulless fluff. Just pure, unfiltered surf stoke straight from the heart of Dana Point. Walk in and it's like...
Infinity Surfboards
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Infinity Surfboards, located in Dana Point, CA, is a premier destination for custom and stock surfboards, including the innovative Infinity x Skvarna Series and InfinFLEX surfboards. The company specializes in custom shapes by renowned shapers such as Dave, Steve, and Dan Boehne, catering to a variety of surfing needs from performance shortboards to stand-up paddleboards (SUPs).
In addition to their extensive range of surfboards, Infinity offers a diverse selection of surf gear and apparel, including traction pads, fins, leashes, and a unique Waveski collection designed for various user abilities. The brand continues to inspire and support the surfing community through events, stories, and collaborations like the Fiori x Infinity Collection.
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Reviews
Great staff Nd solid selection of amazing shapes both used and new. Staff is very patient as well

I ordered a custom pocket rocket on May 1, 2023 and was told it would take 8-10 weeks. I specifically ordered white fin boxes for both center and side Bites on several of my emails. I wound up...
My husband bought an E-ticket SUP based on a direct recommendation from Dave B. When it arrived no shipping damage was found but upon using the board my husband identified a defect that makes the...

I wanted to go SUP surfing surfing a weekend visit I California. With only slim hopes for good equipment I went directly to this shop and was served instantly and nicely, with top notch board and...
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