Heroic Imagination Project

2021 Fillmore St
San Francisco, CA 94115

The Heroic Imagination Project (HIP) is a nonprofit organization founded by Dr. Philip Zimbardo, dedicated to training individuals to act heroically in their everyday lives. Since its inception in 2010, HIP has combined psychological research, educational initiatives, and social activism to empower ordinary people to address both local and global challenges.

Through its innovative training programs, HIP has reached nearly 20 countries and has positively impacted a diverse array of participants, including students, educators, and business leaders. Committed to fostering a culture of heroism, HIP equips individuals with the necessary skills to confront issues such as bullying and discrimination, ultimately transforming bystanders into active heroes.

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