Hass Avocado Board
The Hass Avocado Board (HAB) is dedicated to making avocados America's preferred healthy food by providing essential resources, data, and insights to the entire avocado industry. Established in 2002, this organization plays a pivotal role in driving U.S. avocado consumption and enhancing value for producers and importers through investment, research, and education.
HAB supports growers and marketers with comprehensive supply and market data, offers nutrition research initiatives, and promotes collaboration across the industry to foster growth. By reallocating funds to support California and importer associations, HAB aims to elevate avocado brands and engage consumers throughout the United States.
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