Hass Avocado Board
The Hass Avocado Board (HAB) serves as a pivotal resource for the avocado industry, focusing on promoting avocados as America's preferred healthy food choice. Established in 2002 through the Hass Avocado Promotion Research and Information Order (HAPRIO), HAB is dedicated to supporting growers, marketers, and distributors with essential data, research, and strategic initiatives that enhance industry growth and sustainability.
With a commitment to transparency and accountability, the organization aggregates and distributes investments to maintain and expand avocado demand in the United States. HAB offers various resources, including volume and category data projections, market insights, and educational webinars, fostering collaboration across the avocado supply chain to drive collective success.
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