Guthy-Renker LLC

Guthy-Renker LLC, based in Santa Monica, CA, is a pioneering beauty company celebrated for its innovative brands such as JLo Beauty, Meaningful Beauty, Crepe Erase, and Westmore Beauty. With over 30 years of experience, the company excels at transforming ideas into best-in-class beauty solutions designed to enhance both appearance and well-being.

Fostering a unique blend of start-up culture and deep industry expertise, Guthy-Renker prioritizes integrity and authenticity while addressing unmet consumer needs. As original direct-to-consumer marketers, they leverage their curiosity and creativity to evolve brands that resonate with customers, ultimately redefining beauty and self-care.

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