Gusto Inc

Established in 1922, El Cholo Café began when Alejandro Borquez and his wife Rosa opened The Sonora Café in Los Angeles, later renaming it in honor of a whimsical character drawn by a guest. Over the decades, El Cholo evolved into a cherished family-owned establishment, with six generations contributing to its rich culinary legacy.

From introducing nachos to the Los Angeles dining scene in 1959 to becoming the world's largest user of Cuervo 1800 Tequila, El Cholo has consistently made history in Mexican cuisine. With several locations now, including Downtown Los Angeles and Santa Monica, it remains a beloved destination for both locals and visitors alike.

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