Guerneville 5 & 10

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16252 Main St
Guerneville, CA 95446

Established in 1949, Guerneville 5 & 10 is a beloved Russian River institution nestled in downtown Guerneville. This quaint dime store has been enchanting patrons for generations, offering a delightful array of nostalgic candies, toys, Americana, and collectibles.

While many traditional stores have succumbed to modern retail trends, Guerneville 5 & 10 stands proud, catering to the needs of both locals and visitors alike in this charming resort town. From river play essentials like boats, floats, and apparel to crafting supplies including knitting accessories, yarn, and a sewing center, this store truly has something for everyone.

Art enthusiasts will delight in the selection of paints, brushes, canvas, and drawing tools, while crafters can find an abundance of kits and supplies to fuel their creativity. With a vast greeting card section, novelty items, and a promise of entertainment and fun, Guerneville 5 & 10 invites you to step back in time and experience the magic of this timeless establishment.

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Reviews

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4.545 reviews
Photo of Denise C.
Denise C.
8/20/2023

Super fun cute gift shop in Guerneville Got some things like redwoods stickers pirate sticker and a Guerneville 5 and 10 watercolor sketch So many fun things and organized tidy

Photo of Jennifer L.
Jennifer L.
2/16/2025

Fun, quirky gift shop with something for everyone. Puzzles, board games, candy, pranks, balloons, piñatas, bubble machines, toys and more. Definitely worth checking out.

Photo of Roger H.
Roger H.
7/15/2022

Love this store. It wouldn't be a visit to the Russian River without stopping into the best store in the area. There is something for everyone. They have a great selection of greeting cards,...

Photo of Cari A.
Cari A.
9/30/2020

Came here today after seeing reviews online. The covid setup was a table in front (no staff at the table) that informed customers to wait in line to be called in. There was one person in front of...

Photo of Blessed B.
Blessed B.
1/19/2021

My Favorite Place to Visit on the River. My Friends & I Love stopping into 5 & 10 to Buy Loads on Nostalgic Candy. Also the Selection of Masks available there during Halloween time is Awesome!...

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