Grog Shop

$$
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110 Hubbard St
Santa Cruz, CA 95060

The Grog Shop in Santa Cruz, CA, is a small liquor store situated at the corner of Hubbard and Ocean Streets, conveniently located next to the popular Marianne's Ice Cream. The store offers a selection of beer, wine, liquor, and mixers at great prices, with friendly service to assist customers.

While parking is free at The Grog Shop, it is limited due to its location. Despite its size, this neighborhood liquor store provides a convenient option for residents and visitors looking for a variety of alcoholic beverages in Santa Cruz.

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Reviews

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2.545 reviews
Photo of Jennifer P.
Jennifer P.
8/18/2021

Only 3 stars as I had limited interactions with staff. Came here upon hitting Santa Cruz as our friends recommended buying alcohol before going to the beach as it is expensive there (We didn't...

Photo of Rayna T.
Rayna T.
5/11/2025

We stopped in to buy some water while waiting for our number to be called at Marianne's Ice Cream. We had two small children with us, and right away, we noticed the two women behind the counter...

Photo of Oceanwatcher A.
Oceanwatcher A.
9/9/2025

Worst establishment I have ever witnessed. Steer clear. All employees are extremely aggressive, rude, accusatory, they sell drugs out of the store and hang around out front waiting for their...

Photo of Kevin L.
Kevin L.
1/24/2025

Hurts my soul to do this but here I am... I recently moved back to the area and made a conscious decision to make this my pick up stop on my way up the mountain after work. Paid $17 for a six pack...

The mermaid e.
5/11/2025

Extremely rude & aggressive blonde employee. Seemed like she hated being there too. Worst customer service in Santa Cruz

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