Goodwin Simon Strategic Research
Goodwin Simon Strategic Research (GSSR) is an independent public opinion research firm based in Oakland, California, specializing in quantitative and qualitative research services alongside strategic communications consulting. With a commitment to accelerating social change, GSSR employs a collaborative approach that integrates the latest findings in psychology and behavior change across a diverse range of emotionally complex and socially sensitive issues.
The firm's work has led to historic wins for various clients, including advocacy groups, non-profits, and foundations, focusing on topics such as immigration, healthcare access, racial justice, and climate change. GSSR's innovative methodologies enable them to unpack emotional reactions and develop persuasive messaging, ensuring their clients achieve success in election campaigns and public sector programs.
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