Diana D.
11/8/2025
I love this place with my whole heart. The products and the staff are all incredible :')
Go Ask Alice
$$
Closed
(54)
Photos
1125 Pacific Ave
Santa Cruz, CA 95060
Go Ask Alice is a unique storefront in Santa Cruz, CA that offers a wide range of natural bath and beauty products, books, incense, jewelry, ritual supplies, tarot and oracle decks, tapestries, elixirs, and tinctures.
In addition to their retail offerings, Go Ask Alice also provides services such as wisdom healing tarot readings with Marcia Hughes, astrology readings with Erin Waage, and holistic living and spiritual guidance. All appointments for these services are made directly with the professionals.
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Reviews
4.054 reviews
Jennifer N.
12/11/2024
I love this shop in downtown Santa Cruz. They feature unique decor, jewelry, books, essential oils, candles, clothing and more. Everything is nicely displayed, making it interesting to browse....
Scott W.
11/4/2025
Staff is great and very helpful. They also have a wide selection or delectable treats.
Ashley S.
11/13/2025
I like the store itself, lots of good witchy stuff in there but my last experience there was pretty bad. When I went up to the register with my friend I saw the "Feel Free" bottles and told my...
Chelon C.
10/6/2024
I can't say enough good things about this magical place. Walking in you are transported to wonderland with a witchy twist. It smells like home in here. I have to stop in every time I'm in Santa...
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