Giorgi Bros Furniture Showroom

The Giorgi familys history as merchants on Baden Avenue in South San Francisco began in 1899 when Augusto Giorgi arrived from Lucca, Italy. Augusto opened several businesses including a livery stable, a bar, a mortuary, and a grocery store. Augusto's sons, Alfred and Guido, grew up interested in electronics, and set up speakers on the tallest building in South San Francisco, from which they would announce the news and local store sales.