Fresh Produce & Floral Council

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16700 Valley View Ave Ste 130
La Mirada, CA 90638

The Fresh Produce & Floral Council (FPFC), established in 1965, is a prominent organization governed by a volunteer Board of Directors and an Executive Committee comprised of professionals from various sectors of the produce and floral industries. The Council facilitates networking and educational opportunities through monthly events and specialized committees dedicated to industry relations and event planning.

One of its key initiatives is the FPFC Apprentice Program, designed to cultivate the next generation of industry leaders by providing essential training in areas such as food safety and logistics. Additionally, the FPFC hosts the Harvest Forum and Fair, a hybrid conference and tradeshow that serves as a vital platform for industry professionals to connect, share insights, and explore innovations in the fresh produce and floral sectors.

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