Frends Beauty Supply

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5244 Laurel Canyon Blvd
Valley Village, CA 91607
Frends Beauty Supply was founded in 1940 by the original owner Sig Frends. Sig was a pioneer in the cosmetic industry. He recognized the fact that Hollywood had a high demand for film quality make up, hair, and special FX make up. Frends' goal then, as it remains today, is to supply the entertainment industry with a wide range of high quality products, giving make up and hair stylists all the necessary tools to complete any job. Today, the store is stocked with over 24, 000 different products ranging from wig making supplies to special FX make up to skin care and everything in between. It really is the only true in house one stop shop for make up artists and hair stylists. Frends staff is dedicated to making the lives of their customers more convenient. We go the extra mile to make sure that a particular artist/stylist has the exact products they are looking for with ample time before their job. Our philosophy is: the customer means everything to our business, and we treat our customers as such. The following are some testimonials from some of our treasured customers: Frends has always been the most reliable cosmetic supplier I have ever worked with. They get whatever I need, whether they carry it in the store or not, and they get it to me on time, every time. When you deal with as many actors as we do, Frends makes the job easier because they give you one less thing to worry about. Creator: Skin Illustrator Products Our show films in Hawaii, so communication with my suppliers is very important to ensure that I have what I need, when I need it. Frends has always communicated with me efficiently and answered any questions I might have ; so when my cosmetic orders arrive, they are exactly what I ordered. The guys there really listen and are easy to deal with.

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Reviews

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4.5842 reviews
Leslie G.
8/23/2025

Hi, my name is Leslie, I came in to FRENDS today feeling a little down not feeling joy I came in here. I was held by KASSIE, REMAE, DEVON, LAURA, ROXANNE, and ERIKA they were wonderful they made...

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Nubia M.
10/10/2025

Been coming here for years, tons of goodies! So many options for hair & glam and special effects make-up. I would highly recommend.

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Rachel M.
10/4/2025

Always amazing customer service at Frends!! Erica was so helpful today and gave me great advice on my products

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Moni R.
10/4/2025

Devin was super helpful with my wig purchases and friendly. I would shop here again..

M S.
10/11/2025

Renae was a phenomenal help in offering guidance and encouragement and also a few bargains! We arrived, needing to know how to create scars and tattoos for a theatrical production and Renae went...

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