Forward

Founded in 1925, Forward Corporation is a fifth-generation family-owned business that operates a diverse portfolio of brands and services across Michigan, employing over 1,000 people in 24 counties. The company has evolved from its origins in a small garage and diner in Standish to a multifaceted organization known for convenience stores, restaurants, energy supply, and hospitality services.

With a strong emphasis on community and customer service, Forward Corporation manages 26 Shell and 3 Marathon convenience stores, nearly 60 Subway restaurants, and multiple hospitality properties, including the Lumber Jack Lodge and Super 8 Motel in West Branch. Their commitment to quality and innovation has allowed them to expand their offerings to include handcrafted candles and various energy solutions, making them a recognized leader in their industry.

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