Florence

Closed
6100 W Coast Hwy
Newport Beach, CA 92663

Florence, located in Newport Beach, CA, offers a range of utilitarian equipment designed for modern sport conditions. Inspired by founder John Florence, a 2X Olympian and 3X World Champion Surfer, the brand specializes in boardshorts, utility tops, rashguards, wetsuits, utility shorts, and outerwear.

Researched and developed in the dynamic environment of Oahu's North Shore, Florence's gear is North Shore tested, ensuring durability and performance in challenging conditions. Members have the opportunity to participate in the brand's elite wear-tester program, led by John Florence himself.

With a focus on motivating individuals to embrace the outdoors and thrive in the elements, Florence also emphasizes environmental protection. The brand caters to a diverse range of disciplines, including surfing, sailing, skating, and snowboarding, making it a versatile choice for outdoor enthusiasts.

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