Em Jae C.
6/25/2025
Matt the owners stayed open for me when I needed him to. He Stayed back and waited 20 minutes after closing up. The catfish at Scottsdale was catching fire. I did not want to leave for home yet...
Fish Story
Closed
(12)
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833 Vallejo Ave
Novato, CA 94945
Fish Story, located in the heart of Novato, CA, is a premier fishing supply store dedicated to enhancing fishing experiences for enthusiasts of all levels. With a diverse selection of freshwater and saltwater fishing gear, they offer everything from bait to rods, ensuring every angler has the right equipment for their next adventure.
As a small business, Fish Story prides itself on its local expertise and passion for fishing, helping customers choose the perfect gear and providing personalized guidance. Their commitment to quality products and customer service makes them a trusted partner in creating unforgettable fishing stories.
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Reviews
5.012 reviews
Aly R.
6/21/2025
Just found this shop a week ago and love supporting local businesses. Great shop for beginner or daily anglers. They have a good assortment of everything you could need and they string your spool...
Joe C.
11/1/2025
This store is building into a great stop for fishing equipment. They are very knowledgeable and increasing the stock constantly for equipment that fits our area (unlike big box stores). Check...
Ray R.
9/30/2025
Great service Need to find a place where I could buy some earthworms for fishing. Got an immediate service fast, friendly service and will definitely go back.
Jen M.
9/2/2025
Was on a mission for some special lures for my Dad. Was referred to this store by Sports Basement. It was the best unexpected treasure find and visit! Matt was amazing and pulled out exactly what...
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