Fedora Primo

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216 Pier Ave
Santa Monica, CA 90405

Fedora Primo is a unique hat shop located in Santa Monica, just off Main and Pier. The store offers a nice collection of headwear, catering to various styles and preferences. Customers can find everything from classic driving caps to trendy hats.

Visiting Fedora Primo is a worthwhile experience for anyone in the area. The shop's inviting atmosphere and diverse selection make it an excellent stop for hat enthusiasts and casual shoppers alike. Whether looking for a new accessory or a special gift, Fedora Primo has something for everyone.

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Reviews

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4.537 reviews
Photo of Jodi G.
Jodi G.
9/27/2025

Quick stretch on my Dad's cowboy hat was done for a fair price. Easy parking in front of the store just off Main Street.

Photo of Rob D.
Rob D.
2/4/2025

Meh... When you walk into a hat store and ask for a Borsalino in size 58 and their response is "Is that a small, medium, or large" maybe you should just walk away. A seller of hats should know...

Photo of Henri V.
Henri V.
8/10/2021

Fedora Primo is a small hat shop located on Pier Ave and Main St in Santa Monica. Last Saturday, I happened to park close to this shop, noticed the cool hats on the window displayed and stepped...

Barry L.
2/2/2025

They carry many hat; however, finding the hat you want in your size is difficult. There range of styles is excellent. The personnel are helpful within the limits of the inventory. Many hats only...

Larry C.
6/26/2024

What a great place! I left my cap on the train and needed one to replace it. I was apologetically told that they didn't carry caps with logos. I was overjoyed. Imagine not paying to walk around...

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