Regan K.
11/2/2023
I enthusiastically recommend this wonderful shop!!! Anyone looking for an hat (or even not necessarily looking) is certain to find some great options here. I've purchased a variety of hats,...
Fedora Primo
$$
Open
(36)
Photos
216 Pier Ave
Santa Monica, CA 90405
History
Fedora Primo dates back to the turn of turn of the century. Incorporated in August of 2000 Fedora Primo officially opened, after much trial and error, on November 24, 2000. We aren't the biggest or oldest in California, but what I hear from many, many customers is that we certainly qualify as a strong contender in the hat world. We're a darn good place to visit and just hang out. Neighborhood kids and dogs stroll about, the lighting is gentle and we don't do junk. I'm all about good taste and charm. People who travel the world tell me about great hat shops here and there and how we measure up to the best of them. I didn't have an interest in hats until I picked up a reed (straw) life-guard hat at Sport Chalet and felt centuries of mankind run through that simple hat... I thought
Also at this address
Reviews
4.536 reviews
Rob D.
2/4/2025
Meh... When you walk into a hat store and ask for a Borsalino in size 58 and their response is "Is that a small, medium, or large" maybe you should just walk away. A seller of hats should know...
Henri V.
8/10/2021
Fedora Primo is a small hat shop located on Pier Ave and Main St in Santa Monica. Last Saturday, I happened to park close to this shop, noticed the cool hats on the window displayed and stepped...
Barry L.
2/2/2025
They carry many hat; however, finding the hat you want in your size is difficult. There range of styles is excellent. The personnel are helpful within the limits of the inventory. Many hats only...
Larry C.
6/26/2024
What a great place! I left my cap on the train and needed one to replace it. I was apologetically told that they didn't carry caps with logos. I was overjoyed. Imagine not paying to walk around...
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