Downtown Santa Cruz

Explore, Play, Shop & Eat! Downtown Santa Cruz packs a punch. This coastal hub throbs with energy, offering a perfect blend of beach bumming, quirky culture, and outdoor adventure – all within a walkable area. Hit Pacific Avenue for a shopping spree. Local shops and established names like Bookshop Santa Cruz line the street, offering unique finds and literary treasures. Need a history fix? The Museum of Art & History awaits. Abbott Square is the lively heart of downtown. Farmers' markets, street performers, and outdoor concerts create a vibrant atmosphere. Grab a bite from the dozens of unique eateries. Downtown Santa Cruz isn't about tourist traps – it's about experiencing the genuine energy of the city. It's a place to unwind, explore, and create memories that last.