DITA

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213 Newport Center Dr
Newport Beach, CA 92660

DITA, based in Newport Beach, CA, is dedicated to perfecting the art of eyewear. With over 25 years of heritage, DITA emphasizes craftsmanship and specialization, distinguishing itself from mere fashion house licenses. Each DITA frame is meticulously crafted by expert artisans, with some devoting up to 100 years to honing their skills.

With a production process that can span up to 8 months and involve over 350 separate steps, DITA's commitment to quality is unparalleled. The brand prides itself on its Epiluxury status, standing out as the sole eyewear brand in the world to achieve this distinction. Drawing on Japanese craftsmanship, DITA sets the standard for luxury eyewear, revered by industry peers for its meticulous design and manufacturing standards.

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Reviews

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4.560 reviews
Lia A.
8/17/2025

Best customer cervix, and I love the way their glasses fit. Worth every penny. I can't wait to buy my next pair.

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Kam F.
8/14/2023

Been rock in' Dita for over 20 years. Recently purchased my lady her first pair from Jourdan at Fashion Island location. Customer service was first class before , during and after the...

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Mateo D.
10/1/2022

Jourdan was extremely helpful and professional, not only did he help me pick out the perfect frames he also has given some wonderful advice outside his scope of work. Jourdan has incredible...

Viet H.
9/9/2024

Bought a new pair of sunglasses! It was a spur of the moment purchase, but I'm so glad to have done it. Much appreciation to Katie for helping find my perfect pair of. We had a few mishaps in...

Lester C.
7/28/2024

Amazing customer service from Katie. I've always only ever bought DITA online in the past. Because of her, I will now only ever go to a flagship from now on. Very knowledgeable and just a very...

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