Diamond W Western Wear & Saddlery

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181 E 2nd St
Chico, CA 95928

Diamond W Western Wear & Saddlery is a retail store based in Chico, CA, specializing in western apparel and equestrian gear.

They offer a wide selection of cowboy boots, hats, and saddles for both casual wear and professional riding purposes.

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Reviews

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3.021 reviews
Photo of Melissa H.
Melissa H.
6/16/2025

I've had nothing but great service when I shop here. I had great customer service getting a gift at Christmas. The last time I was in, I met the owner's wife, who was working there. I need to get...

Reed R.
6/14/2025

Awful customer service, goods are overpriced and mediocre. but I cannot stress enough how rude the girls working there were. Go to a thrift store you'll get better quality things at a fraction...

Derek W.
6/14/2025

Terrible service, rude, and very questionable morals. There is no way I would ever go back to this business.

Helen H.
6/16/2025

I have been a previous customer at Diamond W. On Saturday, I PERSONALLY observed three employees inside Diamond W. watching the No Kings March. They had the door partly open and a female was...

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Lindsay M.
12/1/2023

I came into Diamond W looking for hat cleaner as my wool hat had blown off in the street and gotten pretty dirty. The young guy and gal that were working couldn't have been more polite, friendly,...

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