Designworks USA

DesignworksUSA is one of the leading international design consultancies. Founded in 1972 by designer Charles Pelly, the company was acquired by the BMW Group in 1995. It covers four main areas of product development, transportation design, automotive design and advanced communication. With a deep understanding of future context, the DesignworksUSA studios bring design creativity, diversity and quality to a range of products, including cars, sports equipment, motorcycles, lifestyle products, trains, fashion, airplanes and high-technology devices. The firm translates consumer brand attitudes into strategic design visions and products. DesignworksUSA maintains headquarters in Newbury Park, Calif., and has branch offices in Germany and Singapore.