Dan Williams - C2 Financial

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12230 El Camino Real Ste 100
San Diego, CA 92130

History

San Diego Lending Solutions was started by Daniel Williams, a resident of San Diego for more than 30 years. Daniel wanted for his clients to be educated on the process of borrowing money and also to fully understand that long range impact debt can have on their lives. From that Daniel created a system to ensure his clients would Borrow Smart and then Repay Smart, in fact the book he co-wrote is titled just that. Daniel also wanted his clients to have a positive experience when acquiring a mortgage so he developed his systems around that belief. Daniel and San Diego Lending Solutions has helped hundreds of families purchase a house, get out of debt and increase their freedom.

Specialties

Dan Williams, loan officer at C2 Financial Corporation, is a dedicated, driven and progressive Financial Educator and Certified Liability Advisor. Dan's experience and wisdom have enabled him to help his clients leverage home ownership and the liability side of the balance sheet to greater wealth and security. Dan brings his experience and knowledge to the public through live teaching events and on line classes. Please contact Dan if you would like to have him speak at your next event. Just email him at daniel@sandiegolending.us. Our Mission at C2 Financial Corporation is to not only provide a positive and enjoyable mortgage experience but to also be a resource for our clients to understand both sides of their personal balance sheet - Assets and Liabilities. From this, the client will be able to use leverage to increase their Net Worth. Please ask about Dan's

Reviews

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4.523 reviews
Roger P.
9/15/2025

Dan & Austin were a breath of fresh air during a very stressful time in our lives. My wife and I recently purchased our first condo. We are high volume career bartenders with (5) part time,...

Karen H.
7/16/2023

Dan and Austin have been wonderful to work with during my refinancing. They were very respectful and thorough. I highly recommend them!

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J.C. M.
8/17/2021

Wasted my time with lots of promises but ultimately stuck me with appraisal fees and couldn't get a deal done. Would not recommend.

Linda L.
4/3/2022

It appears C2-financial has not received a satisfactory review during the past several years. This is one issue I have with C2-Financial. I will write a full review of this company when a possible...

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Karen L.
12/21/2020

After much research with brokers and current mortgaged, I was referred to Dan by my financial manager. He beat previous cost estimates by 40%. What a guy! And the re-fi proceeded smoothly. He...

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