Cowell's Beach N Bikini Surf Shop

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30 Front St Apt 10
Santa Cruz, CA 95060

Cowell's Beach N Bikini Surf Shop is a locally owned professional surf shop in Santa Cruz, CA. Offering a wide variety of specialty surfing products, including repairs, lessons, wetsuits, clothing, and accessories, it is the go-to destination for all surfing enthusiasts in the area.

With a focus on quality and expertise, Cowell's Surf Shop provides everything needed for a successful and enjoyable surfing experience. Whether you're a beginner or a seasoned surfer, this shop caters to all your surfing needs with a personalized touch.

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Reviews

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3.584 reviews
Genevieve D.
9/3/2025

Visiting from hawaii and needed board & suit rental. Super helpful, friendly guys, good beta. Not all surf shops are like this. Will definitely be back.

Christiano G.
8/17/2025

I came here to rent a surfboard and wetsuit to go surfing for the first time. Ryan was easily the most genuine salesman I've ever encountered and walked me through exactly when and how to go about...

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John Henry L.
7/7/2022

From bringing the family in from out of town... to taking out business clients, and all through the years of raising my kids. No matter if someone was brand new to surfing or you were ready to...

John G.
1/31/2024

Great to give 5 stars when I see a 3.5 star legacy. On a raining day I came in window shopping and was blown away with the knowledge / consideration of the younger gentleman operating the shop. He...

Rio S.
4/11/2024

These guys have an Epic location! Super friendly and helpful. Great service. I went in a bought a wetsuit, checked out boards! Nice vibez there for sure

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