Bleach London

Specialties

This isn't your average salon... Headed up by our founder Alex Brownsell (who's taking on new clients for the first time in a decade) and offering our full range of services along with new exclusives, including her thousand dollar bleach, the intimate four chair space promises to propel you into Bleach's parallel dye-mension. Our DIY range is now available online and on sale at the front of the LA store, where the ASMR reception washes over visitors: soft, fluid forms smooshing round the room, simulating the feeling of dyeing from a hair's eye view while you browse our selection of semi-permanent dyes and box kits. So whether you're stopping by to grab a few bottles, or booking in for a full salon service, this is the only destination for California's true hair colour connoisseurs.