Beach Liquors

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111 Beach St
Santa Cruz, CA 95060

Beach Liquors in Santa Cruz, CA is a charming and well-maintained store that caters to both locals and tourists seeking quick supplies or locally brewed beer. The shop is stocked to the brim with a diverse selection of wines, spirits, and essentials for a convenient meal at the hotel.

With a friendly and knowledgeable local staff, Beach Liquors is ready to assist customers with a smile and provide answers to any inquiries. Whether you're a resident or visitor, this store offers a convenient and welcoming shopping experience for all your beverage and quick meal needs.

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Reviews

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2.526 reviews
Photo of Mary V.
Mary V.
9/13/2025

We had a positive experience here. Beach Liquors is conveniently located across the street from the Pier, Cowell's Beach, and the Boardwalk area. It was just a block down the hill from our...

Photo of Anthony N.
Anthony N.
5/17/2025

Super convenient liquor store near the beach. Friendly customer service also a good variety of spirits and beer.

Photo of Caledon B.
Caledon B.
10/1/2022

horrible experience here. I was here over a year ago, but couldn't remember the name of the place until I came across old photos. The white surfer employee grumpy dude was extremely rude because I...

Photo of Jake C.
Jake C.
7/29/2021

As the reviews show, terrible selection, unfriendly and overpriced. This is clearly a tourist trap preying on people just wanting to hangout at the beach. I was arguably looking for a liquor...

Jimmy L.
7/21/2024

Half the guts are nice...the other half are DHeads so depending on the day it could be good. 2.5 but got a 3 cuz the nice guy was nice

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